Why YrMomma4Obama?
Pennsylvania Senator Bob Casey, Jr. announced that he is endorsing Obama because of the influence of his four daughters. Christine "Roz" Samuels, a former Clinton superdelegate from New Jersey switched her support to Barack Obama and told the Huffington Post that her adult children (all Obama supporters) influenced her decision to join the Obama delegate count column.
Young people are participating in the Democratic primaries in unprecedented numbers. A Time magazine poll recently found that 74% of young people are paying attention to the campaign, and young people are doubling, tripling, or quadrupling their turnout in primaries and caucuses compared to the 2000 and 2004 elections.
Young people overwhelmingly support Obama - In a recent RT Strategies poll of 18-34 year olds, more than 55% of young Democratic voters supported Barack Obama. Young people in Texas, Ohio, and Pennsylvania support him enthusiastically.
This election is about the future versus the past. We started Yrmomma4obama to encourage young people to take even more leadership in this election and to get them to influence the votes of their parents, friends, and families. Obama must perform well among older voters to win key large states. Young voters can influence their parents to vote for Obama in this historic election. Yrmomma4obama combines traditional grassroots organizing (word of mouth, student leadership), a peer-to-peer text message campaign, social network strategies (facebook group) and marketing tactics more traditionally employed by the entertainment industry (street teams) to get the word out and win these states for Obama.
Communicating a strong opinion about a candidate to friends and family members is one of the most effective ways to influence their voting decisions. We hope this program will increase communication between generations and help build a broad and diverse base of support for Obama. Thanks for your help spreading the word.