We're thrilled that Barack is our nominee - and proud to be part of the amazing outpouring of creativity

that has supported his campaign.

On a tiny budget and with mostly volunteer staff YrMomma4Obama was able to reach out to young people in 

key primary states (TX, OH, IN, PA and NC). Huge thanks to David Hendee who designed our site and all our

graphics!

We partnered with the Roots at their college shows in three states- recruiting students at Purdue, Duke, 

and Carnegie Mellon onto our text message alert lists and providing them with information about how to get

involved, and get their parents on board, reaching approximately 15,000 young people directly at these 

shows with announcements from the stage, banners, and flyers.  Thanks to Dominic for all his help!

We partnered with Students for Obama groups and Spectre Media in each state to spread the word and conduct

 our outreach - many thanks to the people who helped out.

In PA we partnered with Tayyib Smith and FiveSix Productions to run "Barack to Basics" the night before 

the PA primary in Philly- reaching tens of thousands of young Philly voters through ads, posters, flyers, 

and the live event.  King Britt performed and drew a huge crowd.

For key late primaries we took out targeted facebook ads aimed at high school students, reaching hundreds 

of thousands of young people and giving them a way to get involved in the election, even though they're 

2 Young 2 Vote!

We've raised several thousand dollars to support our operations and are thankful for the support of Vote Hope 

as our fiscal agent.

Thanks for Jenifer Ancona from Vote Hope, Tracy Fleischman for her incredible PR assistance, Kabira for her 

creativity, each of our state coordinators, and to everyone who donated.

We were proud to be part of a NYT article on how children are
influencing their parents' voting decisions
(http://www.nytimes.com/2008/04/08/us/politics/08kids.html)- it was great
validation of our work.

We still have a few bills to pay, so here's how to donate:
http://www.yrmomma4obama.com/donate.html

Stay tuned for updates on YrMomma projects this fall...we're just getting started.

YrMomma is reaching out to the folks we recruited at our recent Purdue and Duke events to make sure they and

their mommas are ready to vote on Tuesday.

Just like in PA, we're buying targeted facebook ads in each state to make sure young people are doing as much as they can to support Barack.

Here's one example - this "Too Young to Vote?" ad will be seen by 14-17 year olds in Indiana all weekend, reaching more than 100K young pre-voters!

This week some of our friendly political bloggers picked up on our work - 

Read the full post (cross-posted on both sites) here:

Here's an excerpt:

Yrmomma4obama has been
around for a couple of months and works as a standalone application.
The intended audience is young, so the site has features for both
voters and those still unable to cast a ballot. Its core function: the
site lets you send a message to your cell phone, which you can then
forward to friends and family. Of course, you can also sign up for text
alerts for upcoming primaries, and the organizers have also created a
Facebook group.

Thanks Colin!

YrMomma has been on the ground in Indiana, Pennsylvania, and North Carolina. We've partnered with the Roots to distribute materials at their shows at Purdue, Carnegie Mellon, and Duke. We connected directly with thousands of college students, encouraging them to vote for Obama, as well as to get their parents on board. We've been partnering with Students for Obama groups on each campus to keep spreading the word after the shows are over - they've been great to work with. Here are some photos from the events:

At Purdue:

At Carnegie Mellon

At Carnegie Mellon

YrMomma will be out at the Roots shows at Purdue and at Carnegie Mellon this week -

and we're cohosting a Philly event on the 21st.

Check out our new posters:

PA poster

IN poster

Philly flyer

After our NYT mention Tuesday, we've been able to get YrMomma into some new territory -

We've had our first Huffinton Post blog - and we'll be updating the HuffPost community regularly on our project.\

Defamer picked up the same post.

We've also been picked up by SMSBlog, UnfoxNews, PoliticsOnline and other political blogs..

Read the whole article here:

http://www.nytimes.com/2008/04/08/us/politics/08kids.html

Here's a highlight:

"While Mrs. Clinton has a national network of student volunteers, Mr. Obama’s network

is far more extensive. Web sites like Kids for Obama and YrMomma4Obama

urge youngsters to talk up the candidate to their parents."

More:

Senator Barack Obama’s devotees just won’t give their parents a break.

As
the race for the Democratic presidential nomination continues, youthful
volunteers for each candidate have been campaigning with bright-eyed
brio, not only door-to-door but also at home. But the young supporters
of Mr. Obama, who has captured a majority of under-30 primary voters,
seem to be leading in the pestering sweepstakes. They send their
parents the latest Obama YouTube videos, blog exhortations and “Tell
Your Mama/Vote for Obama!” bumper stickers.

Pennsylvania Senator Bob Casey announced today that he is endorsing Barack Obama.  

Here's an excerpt from a Yahoo news story on the subject:

Casey said enthusiasm for Obama by family members — including his four
daughters — was part of his reason for endorsing now. He said he did a
lot of thinking over the Easter holiday.

"When people you love and people you respect in your family or
community are not just supportive of him, but incredibly enthusiastic
about his candidacy, that has had an impact on my thinking and the way
I approach this," he said. "I didn't think that at this point in our
history with the stakes so high that I could stay on the sidelines once
I had made a decision about who, the person I'd vote for."

Through the magic of Textworks YrMomma has our own SMS program up and running. Just TXT in the keyword YrMomma to 41411 now and you'll not only get a txt message you can forward to your friends in PA, but you'll be signed up to get updates from us regularly. Join now! Standard txt message rates apply...

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